
Buyer Folio
Your all-in-one platform for seamless procurement, empowering buyers with data-driven insights, streamlined workflows, and smarter home purchasing decisions.
Buyer Folio simplifies home buying, financing, and co-ownership—making your path to homeownership smarter and smoother.

The mortgage application process is lengthy, unclear, and often abandoned midway.
There is no clear way to track contributions between co-buyers, leading to uncertainty and potential conflicts.
Users find it difficult to split ownership percentages and understand their financial commitments.
First-time buyers feel overwhelmed with financial jargon and document-heavy processes.
Defining the core problem
Home buying is complex, especially when multiple people are involved.

Typography
Components
Branding Manual: Real Estate & Mortgage
Emily Carter
Demographics
Age: 32
Location: Toronto, Canada
Occupation: Marketing Manager
Income: $85,000/year
Family: Married, 1 child (4 years old)
Tech Savvy: Moderate (comfortable with online tools but prefers guidance)
How BuyerFolio helps Emily
Pain Points
Home Buying Goals
First home Buyer
Family-friendly neighbourhood
Looking for a 3-bedroom house
$750,000 budget
low monthly mortgage payments
Prefers a home close to schools, parks, and transit
🏦 Confusing Loan Terms – "I don’t understand mortgage jargon like APR and fixed rates!"
📑 Too Much Paperwork – "Why is the process so long and complicated?"
💰 Hidden Fees – "Unexpected costs keep popping up!"
✅ Mortgage Calculator - Helps her set realistic expectations
✅ Step-by-Step Home Buying Guide – Explains the process in simple terms
✅ Personalized Loan Recommendations – Based on her credit score & income
✅ Paperwork Organizer – Keeps track of documents digitally
✅ Real Estate Agent & Lender Matching – Connects her with trusted professionals

Understanding Buyer Folio
Wireframes and Layouts

Final UI Mockups
