Buyer Folio

Your all-in-one platform for seamless procurement, empowering buyers with data-driven insights, streamlined workflows, and smarter home purchasing decisions.

Buyer Folio simplifies home buying, financing, and co-ownership—making your path to homeownership smarter and smoother.

The mortgage application process is lengthy, unclear, and often abandoned midway.

There is no clear way to track contributions between co-buyers, leading to uncertainty and potential conflicts.

Users find it difficult to split ownership percentages and understand their financial commitments.

First-time buyers feel overwhelmed with financial jargon and document-heavy processes.

Defining the core problem

Home buying is complex, especially when multiple people are involved.

Typography

Components

Branding Manual: Real Estate & Mortgage

Emily Carter

Demographics

  • Age: 32

  • Location: Toronto, Canada

  • Occupation: Marketing Manager

  • Income: $85,000/year

  • Family: Married, 1 child (4 years old)

  • Tech Savvy: Moderate (comfortable with online tools but prefers guidance)


How BuyerFolio helps Emily

Pain Points

Home Buying Goals

  • First home Buyer

  • Family-friendly neighbourhood

  • Looking for a 3-bedroom house

  • $750,000 budget

  • low monthly mortgage payments

  • Prefers a home close to schools, parks, and transit

🏦 Confusing Loan Terms – "I don’t understand mortgage jargon like APR and fixed rates!"

📑 Too Much Paperwork – "Why is the process so long and complicated?"

💰 Hidden Fees – "Unexpected costs keep popping up!"

Mortgage Calculator - Helps her set realistic expectations

Step-by-Step Home Buying Guide – Explains the process in simple terms

Personalized Loan Recommendations – Based on her credit score & income

Paperwork Organizer – Keeps track of documents digitally

Real Estate Agent & Lender Matching – Connects her with trusted professionals


Understanding Buyer Folio

Wireframes and Layouts

Final UI Mockups